“Let’s Go Places” evokes the forward-looking and optimistic momentum of Toyota in America. It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota. “Let’s Go Places” begins today to engage consumers to discover Toyota and will debut nationally on December 31, 2012, as part of the campaign for the radically new Avalon, the embodiment of Toyota’s new direction. “Let’s Go Places” replaces the previous Toyota tagline “Moving Forward.”
Toyota has changed its global tagline from “Moving forward” to “Let’s go places”. This has come much in the wake of my next trip.. It is a great sense of bonding I feel that I am able to relate the thought of my mind and the feeling of my heart with the new tagline 🙂
Just as I discovered a new group of travel minded friends, I have set a target for myself to go on atleast one expedition/adventure travel per month. This means, I am looking forward for a lot of trips to see new places, meet new people and explore new civilizations 🙂
The phrase conveys a dual meaning of physically going to places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives… Toyota and The Lost Lander together take off on a new phase of life- “The Travel Phase”
It’s just a great feeeellliiinggggg…..
I wish Toyota all the best in its journey ahead and I wish the Lost Lander to have many more pleasant landings and successful missions in future.. Toyota and I move forward for a new life with new ways of Quality Innovation… 🙂