Tag Archives: Indian elections

The truth that Travel influencers will NOT tell you

Being an Influencer is a BIG responsibility. It means, that person has the power to ‘INFLUENCE’ people. It doesn’t matter if you are a nano, micro or a mainstream- fully-fledged influencer, it only means that you have the POWER to influence a certain group of people in a domain of your expertise. So, every person with this power has to be EXTREMELY careful and responsible about what you are going to communicate to your followers because they follow you for the knowledge that they will gain from you in YOUR area of expertise. (Click on the below image to know how social media influencing is used for marketing products & services)

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I am a travel influencer. I write about travelling in INDIA!

So, when I write, I shall be RESPONSIBLE to share what is relevant and falls within my forte ONLY. That said, I’m writing this long post because I am deeply saddened about how travel is taken for granted and how the generation is being WRONGLY misguided by some of the top Travel influencers. So, here are some SERIOUS Stuff that I want to discuss about becoming a travel blogger! Let me break them down into parts…

Part 1: Becoming a Travel blogger

1. Myth: They left their high paying corporate job to travel the world
Fact: A paratrooper or skydiving trainer will take you high up in the air and teach you how to jump or fly. But what he never tells you is that if things go wrong, he will have a backup parachute. Similarly, what these top travel influencers don’t tell you is they are ALL from affluent families who have strong financial backup. If their experiment on the road fails, they always have a family to support them financially and to help them start afresh. Ask me- I have a full-time job and I slog my ass through the entire week to make ends meet and to support my family financially. I save up a portion of my salary to travel and build connections with local people about whom, I can then write.

2. Myth: They sold their house and all the belongings and lead a nomadic life with just two backpacks
Fact: Not every monk will sell his Ferrari! Now that all these nomads without houses are not travelling because of Covid-19, tell me which road are they sleeping on? They are ALL back in India, living in their parents’ houses which probably you hadn’t given a thought prior to this lockdown. So technically, they have a house of THEIR own. They did not have to buy one or spend on renting one because they are not going to be using it while they are travelling. But you perhaps thought it was easy to give up everything and go one day.

3. Myth: They get to travel to all fairy tale places.
Fact: No doubt traveling offers surprises at every step, but what a follower doesn’t see is that MOST of these travel posts are sponsored. Hence, the influencer comes under an obligation to write all things nice about the place where they are getting their payments from. Social media influencing is their “Profession” at the end. They must abide by their sponsors’ terms and condition, no matter how natural their smile in the photo may seem to be like!

Part 2: Becoming an influencer

Creating content and manipulating behavioral patterns of followers using data Analytics: This is the single most important factor that brands ask for while working with an influencer. Their target reach and engagement ratio (You can look up on google to learn more on these terms). Take for example, the below graph of the analytics of my Instagram page. It shows the age group that is MOST responsive to feeds from all TRAVEL bloggers. So, the content created will be considering the psychology of people who fall under this target group. These insights are the basis on which these professionals (Social media influencers) try to manipulate the thoughts of their followers and thus influence them into buying whatever they want to sell (or Tell)! Remember, they are showing you what they are paid to sell.

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Part 3: Indian travel influencers on Social media

1. They are not true experts: Yes, they have gained certain experience over time, but they are glasses that are half empty. For example, here is a screenshot (taken on 11-Apr-20) of my reply to a TOP traveler’s post. The person had posted an animal’s photo and said how (he/she) empathized the spotted deer’s death. I corrected the influencer telling it was a sambar deer. Do you see how well informed they are about their posts? If probably wildlife was your forte, you would perhaps know the difference and know how one of the most commonly seen species of wild animals looked like!
PS: You shouldn’t post something that is not from your field of influencing.

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2. They do selective replies and reposts: They don’t like to acknowledge when they are corrected. They get offended when their mistakes are being pointed out. My message above has never been read (even after 2 months!). But every day, I see them reposting stories and appreciation about them that were in someone’s story. (FYI, story lasts only for 24hrs and all the tags get delivered as messages in the inbox). How possible is it that my message went unnoticed, till date? No, they did see it. They chose to keep it unread. I get replies from influencers who probably have 3-4 times more followers and spend most of their lives without network.
PS: Be just and fair to all followers.

3. India and its’ government have NEVER given them enough: Tell me how often do they travel in India, on a self-sponsored trip? As fancy as their life seems, they have travelled the GLOBE on freebies. Tourism promoters of various countries invite them with free tickets, free stay, free food and everything else that’s nice, for FREE. Which happy person doesn’t speak nice things when they’ve been given a free meal? Another country and its people will SURELY seem better than theirs, because their poor country doesn’t give them freebies to explore it.
PS: Don’t mis-lead your followers about India and its capacities.

4. They care SHIT about Indian economy: I took the ‘Dekho Apna Desh pledge’ to travel to at least 15 places within India. It is my service to MY country to promote tourism and thus aid local economy (Click here to read how traveling local contributes to economy). Can you name at least five among the TOP travel influencers of India who pledged this for INDIA’s economy? I save up my leaves (and a portion of my earnings) every year and manage my exploration of INDIA as much as possible. I want to do my bit to promote domestic tourism by writing about how MUCH more my motherland has to offer, that no one place in the world has.
PS: I don’t take free tickets to travel and I promote local artisans in India, sorry!

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5. They never feel ‘belonged’ in India: The feeling of belongingness should start from “HOME”. As the saying ‘Ghar Ki baat Ghar main hi rehna Hai’ goes, ‘we should not bring our family matters to the streets’. We should rather sit at home and discuss jointly and find a solution. But the people who refused to call their parents’ home as theirs, would never feel belonged to a ‘Motherland’. If you feel there isn’t enough justice, there isn’t enough equality, there isn’t enough security in India, will you give up your Indian passport that bears the emblem of integrity and sovereignty? Nope, I’m sure you flaunt around the passport when you are abroad.
PS: I would never let go of the perks and the attention I get of being called an ‘Indian’ after all!

6. They give a damn about India’s image in the global front: They sit in foreign countries either with a free ticket or have fled India to work for another country. But what they do is, call out on mistakes from their home country’s governance. Can you imagine the amount of negativity this is spreading about your home? They sit in a distant country and instigate their followers to participate in protests for which they won’t be able to come. Why? Because their tickets are not sponsored, know? Rather than picking out mistakes, how often have these people suggested solutions?
PS: If you can’t be a part of the solution, then you are the problem!

With reference to influencers off-late posting about politics, You can’t always pick on ONE person in the government for all the wrong that happens. Do you think the team of technical experts across all domains who are in the advisory team of the government are also half empty glasses like you? Do you think the 100+ million citizen of democratic are dumb to have unanimously elected their representatives? And you are the ONLY intelligent alien here?

It is disheartening to see influencers leaving their field and misusing their powers to call out anti-national slogans (against the ruling government) even in this testing times where the entire country is required to stand as ONE! Oh, come on… to err is human. Small minds discuss people, Average minds discuss events, Great minds discuss ideas! As Gurdas Maan sings in ‘Ki Bannu Duniya da’, the lines ”Par pakki vekh ke kacchi nai dhai di” translates to: Don’t demolish the old foundation for the new and fancy.

As responsible influencers, we must subside picking up negativity. This creates sense of differences. Instead, pick up positive stories and try to unite the people. Both are different ways of approaching the same problem!

The journey through Uttar Pradesh State Elections- 2017

I’m not a political person and I don’t prefer blogging about something that can spark a political row with my writings.. But, this one goes here because I want to narrate the election campaign as seen through my eyes as a traveler traversing through a state where the election fever had hit hard! One of the most awaited elections of the country and an important one for the current ruling party of the state to prove their influence.. Uttar Pradesh State elections!

Firstly, we were roaming the streets of the state capital- Lucknow. One fellow told us, “There were elephants standing at all corners and across all streets, then the cycle lanes were laid. Neither the elephants nor the cycles did any good to the city. Unemployment is an evil left over by the previous governments. Ours kids are struggling in the slush. Let us give a chance for the lotus to bloom.”

Moving ahead, we were temple hopping at Ayodhya. A local boy offered to be our guide. We were amused with the stringent security checks and the big political drama directed by man in the name of God. Just as we were talking among ourselves, our guide blatantly told- “Don’t worry, you will not have to go through all this when you are here next time. ModiJi aayenge tho sab theek hojayega! (ModiJi will resolve everything)”

The following day we were at Varanasi, the Lok Sabha constituency of Modiji himself! It was election day when we arrived there. The security was tight and with very less traffic, the spiritual city was a sight. That said, we went for a boat ride along the Ghats of the Ganges.. Explaining the history and significance of each ghat, our boatman rowed the vessel forward. In between he said- “Do you see that structure up there? Modiji aayenge tho uss Masjid ka samasya ka hal mil jayega (The issue around that mosque will be solved if Modiji wins), pointing at a mosque that is a subject of historical controversy.

It was 11th March: The D-day.. We were travelling to our next destination- Allahabad. The counting of votes was in progress and the poll trend was being aired by all news channels.. The customers in shops and hotels were glued to their TV screens.. Our fellow passengers were lost with news updates on their smartphones.. The driver and conductor of our bus caught up every now and then to get updates on the running poll trend.. Clearly, curiosity and anxiety were the only things in the air.. Everybody was discussing about who or which party would win the elections. We caught up with a conversation with our oarsman while being rowed to the confluence. He was casually talking about how he had left home to find a better job but later returned back to his family with the grace of mother Ganges et all.. And in the event, he told us that, “Mother Ganges gets more polluted on her journey forward through Banaras. But, Let us give a chance to Modiji, Ganga Zaroor Saaf hojaayegi! (Ganga will definitely become clean)”.

It is a very tough deal to commit for something as big as this, given the various religious, cultural and sentimental dimensions linked to everything that requires a change. These were not just hopes, It was an assurance given by the BJP.. It made me realize how just one man has changed the way common man looks at politics.. At any situation, we must stick to the basic morals of being an Indian- Secularism is the beauty of India! Exhibit ‘Unity in Diversity’ because the nation needs us.

And in between all the frenzy, we were waiting at Faizabad junction for our night train to Varanasi.. A train with no display board thugged slowly on Platform no.1. In the next few minutes, we were amused by looking at the platform. It was crowded with the men in uniform till as far as our eyes could reach on both ends. We saw arms and ammunitions being stacked up on the pavement and dedicated men with rifles guarding them. In a time where the entire nation was celebrating Holi, it was a strange but an overwhelming event to watch so many personnel from the armed forces who were there on duty. I hold very high regard for the defence personnel who guard us regardless of time and place. I had goose-bumps for having been in the midst of all this action. I couldn’t contain my anxiety and spoke to one of the men, while a couple of others joined in. We were told that they were from the Border Security Force (BSF) and had travelled down from Srinagar for security reasons during the state elections. That gave us an idea of how massive and sensitive the event of elections in UP is for whom, things are a lot peaceful and easy back in our home state- Karnataka.

Coming back to politics, declaring the party leader / Ministerial candidate before elections is a normal way to attract votes from the public based on various other parameters. In contrary to this style, having fielded no chief ministerial candidate; the BJP (Bharatiya Janata Party) has managed to win the great battle with just the name of one man- ModiJi! A sweeping victory of 325 /403 votes that has pushed the entire nation into amazement. Now, that the lotus has bloomed, whether the fragrance of the flower or the stench of the drainage would spread is left for the citizen to watch..