Tag Archives: Indian economy

A list of local brews from all Indian states

Micro-brewing has been a known recipe back in the Vedic era, where Sautramani was sacrificed to the gods. Known evidences have been excavated from the Indus valley civilization sites of fermentation and Distillation. The Indo-Aryans are known to have Madira or Madu, an alcoholic beverage made from fermented honey. Good poetry flowed down as same as liquor, an essential part of the courtly culture of ancient India. Spirit or liquor is a substance that needs no introduction and unarguably is a part of our lives. While the infamous modern ‘Desi daru’ manifests with various names, yet a lot them remain unknown to the outside world and largely endemic to specific regions.

Here is my attempt to enlist the traditional brews from all the states of India that can help you as a ready reckoner while you are out travelling in this beautiful land. I would like to crowdsource the few missing details, please drop in the comments if you have anything to share.

Andhra Pradesh:
Kallu- This is fermented palm sap that is consumed as a beverage in most places in Asia. In Andhra, there are mainly two types. Thatti kallu, a fermented beverage made from palmyra tree and Eethe kallu, a fermented version of the silver date palms sap.

Arunachal:
Apong- This is a local version of rice beer.

Assam:
a. Judima- This is a rice beer that is brewed to a mild yellow colour and a famous drink among the Dimasa tribe.
b. Xaj- This version of the rice beer that the fables narrate that it was used by the Ahoms to dip their new-borns to bring good luck.

Bihar:
**Need Help**

Chhattisgarh:
Mahua wine- This is a wine made with a native flower called Mahua.

Goa:
Feni- The party capital of India cannot be without its own potion. Feni is an alcoholic beverage brewed either with coconut palm or cashew apples.

Gujarat:
**Need Help**

Haryana:
Kanji- This is a speciality consumed during Holi festival. It is a naturally fermented drink made with water, carrot, beetroot, mustard seeds and asafoetida.

Himachal Pradesh:
Ghanti- Also called as the Kinnaur Chulli, this local beverage is an apple and apricot based liquor.

Jammu & Kashmir:
Lugdi- This beverage is prepared by fermenting cooked cereals.

Jharkhand:
Handia- This is a rice beer, popular not only in Jharkhand, but also in Bihar, Madhya Pradesh, Chhattisgarh and Odisha.

Karnataka:
a. Fruit wines- The quaint hill station of Kodagu is popular for its homemade wines. You name a fruit and you will get the wine here. Even ginger, betel leaf or bird’s eye chilli wine are available, flavors that will linger in your tastebuds for a while.
b. Sendi- This is fermented tree sap from the areca palm. It is largely popular around the coastal and Malnad region.

Kerala:
Toddy- This is coconut tree sap which is left to ferment overnight. It is sold in government approved toddy shops across the state.

Madhya Pradesh:
Hariya- This is a rice beer fermented along with herbs, a speciality of the Santhalias & Mundas tribe. It is offered as a gift to god, dowry during marriages and gifted to relatives on special occasions.

Maharashtra:
a. Strawberry wine- Satara is the strawberry heartland of India and it is that they have their own version of fruit wine too.
b. Orange wine- Nagpur famous for its orange orchards has its own recipe of the love potion too.

Manipur:
Sekmai Yu- This local rice beer is potent like the Vodka and is often called as the Indian Sake.

Meghalaya:
Kyat- This is a rice beer which was originally introduced as a medicinal remedy to the Pnar people.

Mizoram:
Zawlaidi- The name means ‘love potion’ in the local language. It is a local version of grape wine.

Nagaland:
Zutho- This is a generic name for rice beer across Nagaland. However, the flavours, ingredients and brewing method varies for each tribe. Some are even millet based. Hence, it is a great idea to taste all of them while you are there!

Odisha:
Kosna- This rice beer is like handia and has similar origins. Hence, it is also popular in the states of Bihar, Madhya Pradesh, Chhattisgarh and Jharkhand.

Punjab:
Tharra- Also called as Punjabi desi, this is a rum brewed and distilled from sugarcane molasses.

Rajasthan:
Kesar Kasturi- Often referred as the ‘Royal brew’, this potion is a blend of saffron, dry fruits, herbs, nuts, roots, spices with milk & sugar which is distilled into alcohol.

Sikkim:
a. Chaang- This is a fermented millet drink and is generally served hot.
b. Kodo- This too is a finger millet drink, like Chaang and is served hot.
c. Raksi- This is a local brew that is consumed during local ceremonies, especially before participating in possession of evils.

Tamil Nadu:
Kallu kadai- Pathaneer or Neera is the unfermented palm sap which is very sweet and considered very healthy. When this neera is allowed for a few hours, it ferments naturally and then kicks you like any other alcoholic beverage.

Telangana:
Gudamba- This is a local liquor made with sugarcane.

Tripura:
Chuwarak- This is prepared through an elaborate process to intoxicate rice and pineapple or jackfruit.

Uttar Pradesh:
Bhang Thandai- This is a milk-based drink that is a concoction of natural herbs, dry fruits & nuts and spiked up with cannabis. It is available in government run Thandai shops across the state and a speciality consumed during the Holi festival.

Uttarakhand:
Buransh wine- Buransa is a native rhododendron flower. It is believed to be very juicy and used in local squashes and jams. This is fermented and the rare wine is thus made.

West Bengal:
Bangla- This is fermented starch prepared as an offering to Goddess Kali. Often, it is believed to have spurious concoction and usually not advised for consumption.

Aren’t alcoholics the true economic warriors of India? Do you agree or not?

The truth that Travel influencers will NOT tell you

Being an Influencer is a BIG responsibility. It means, that person has the power to ‘INFLUENCE’ people. It doesn’t matter if you are a nano, micro or a mainstream- fully-fledged influencer, it only means that you have the POWER to influence a certain group of people in a domain of your expertise. So, every person with this power has to be EXTREMELY careful and responsible about what you are going to communicate to your followers because they follow you for the knowledge that they will gain from you in YOUR area of expertise. (Click on the below image to know how social media influencing is used for marketing products & services)

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I am a travel influencer. I write about travelling in INDIA!

So, when I write, I shall be RESPONSIBLE to share what is relevant and falls within my forte ONLY. That said, I’m writing this long post because I am deeply saddened about how travel is taken for granted and how the generation is being WRONGLY misguided by some of the top Travel influencers. So, here are some SERIOUS Stuff that I want to discuss about becoming a travel blogger! Let me break them down into parts…

Part 1: Becoming a Travel blogger

1. Myth: They left their high paying corporate job to travel the world
Fact: A paratrooper or skydiving trainer will take you high up in the air and teach you how to jump or fly. But what he never tells you is that if things go wrong, he will have a backup parachute. Similarly, what these top travel influencers don’t tell you is they are ALL from affluent families who have strong financial backup. If their experiment on the road fails, they always have a family to support them financially and to help them start afresh. Ask me- I have a full-time job and I slog my ass through the entire week to make ends meet and to support my family financially. I save up a portion of my salary to travel and build connections with local people about whom, I can then write.

2. Myth: They sold their house and all the belongings and lead a nomadic life with just two backpacks
Fact: Not every monk will sell his Ferrari! Now that all these nomads without houses are not travelling because of Covid-19, tell me which road are they sleeping on? They are ALL back in India, living in their parents’ houses which probably you hadn’t given a thought prior to this lockdown. So technically, they have a house of THEIR own. They did not have to buy one or spend on renting one because they are not going to be using it while they are travelling. But you perhaps thought it was easy to give up everything and go one day.

3. Myth: They get to travel to all fairy tale places.
Fact: No doubt traveling offers surprises at every step, but what a follower doesn’t see is that MOST of these travel posts are sponsored. Hence, the influencer comes under an obligation to write all things nice about the place where they are getting their payments from. Social media influencing is their “Profession” at the end. They must abide by their sponsors’ terms and condition, no matter how natural their smile in the photo may seem to be like!

Part 2: Becoming an influencer

Creating content and manipulating behavioral patterns of followers using data Analytics: This is the single most important factor that brands ask for while working with an influencer. Their target reach and engagement ratio (You can look up on google to learn more on these terms). Take for example, the below graph of the analytics of my Instagram page. It shows the age group that is MOST responsive to feeds from all TRAVEL bloggers. So, the content created will be considering the psychology of people who fall under this target group. These insights are the basis on which these professionals (Social media influencers) try to manipulate the thoughts of their followers and thus influence them into buying whatever they want to sell (or Tell)! Remember, they are showing you what they are paid to sell.

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Part 3: Indian travel influencers on Social media

1. They are not true experts: Yes, they have gained certain experience over time, but they are glasses that are half empty. For example, here is a screenshot (taken on 11-Apr-20) of my reply to a TOP traveler’s post. The person had posted an animal’s photo and said how (he/she) empathized the spotted deer’s death. I corrected the influencer telling it was a sambar deer. Do you see how well informed they are about their posts? If probably wildlife was your forte, you would perhaps know the difference and know how one of the most commonly seen species of wild animals looked like!
PS: You shouldn’t post something that is not from your field of influencing.

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2. They do selective replies and reposts: They don’t like to acknowledge when they are corrected. They get offended when their mistakes are being pointed out. My message above has never been read (even after 2 months!). But every day, I see them reposting stories and appreciation about them that were in someone’s story. (FYI, story lasts only for 24hrs and all the tags get delivered as messages in the inbox). How possible is it that my message went unnoticed, till date? No, they did see it. They chose to keep it unread. I get replies from influencers who probably have 3-4 times more followers and spend most of their lives without network.
PS: Be just and fair to all followers.

3. India and its’ government have NEVER given them enough: Tell me how often do they travel in India, on a self-sponsored trip? As fancy as their life seems, they have travelled the GLOBE on freebies. Tourism promoters of various countries invite them with free tickets, free stay, free food and everything else that’s nice, for FREE. Which happy person doesn’t speak nice things when they’ve been given a free meal? Another country and its people will SURELY seem better than theirs, because their poor country doesn’t give them freebies to explore it.
PS: Don’t mis-lead your followers about India and its capacities.

4. They care SHIT about Indian economy: I took the ‘Dekho Apna Desh pledge’ to travel to at least 15 places within India. It is my service to MY country to promote tourism and thus aid local economy (Click here to read how traveling local contributes to economy). Can you name at least five among the TOP travel influencers of India who pledged this for INDIA’s economy? I save up my leaves (and a portion of my earnings) every year and manage my exploration of INDIA as much as possible. I want to do my bit to promote domestic tourism by writing about how MUCH more my motherland has to offer, that no one place in the world has.
PS: I don’t take free tickets to travel and I promote local artisans in India, sorry!

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5. They never feel ‘belonged’ in India: The feeling of belongingness should start from “HOME”. As the saying ‘Ghar Ki baat Ghar main hi rehna Hai’ goes, ‘we should not bring our family matters to the streets’. We should rather sit at home and discuss jointly and find a solution. But the people who refused to call their parents’ home as theirs, would never feel belonged to a ‘Motherland’. If you feel there isn’t enough justice, there isn’t enough equality, there isn’t enough security in India, will you give up your Indian passport that bears the emblem of integrity and sovereignty? Nope, I’m sure you flaunt around the passport when you are abroad.
PS: I would never let go of the perks and the attention I get of being called an ‘Indian’ after all!

6. They give a damn about India’s image in the global front: They sit in foreign countries either with a free ticket or have fled India to work for another country. But what they do is, call out on mistakes from their home country’s governance. Can you imagine the amount of negativity this is spreading about your home? They sit in a distant country and instigate their followers to participate in protests for which they won’t be able to come. Why? Because their tickets are not sponsored, know? Rather than picking out mistakes, how often have these people suggested solutions?
PS: If you can’t be a part of the solution, then you are the problem!

With reference to influencers off-late posting about politics, You can’t always pick on ONE person in the government for all the wrong that happens. Do you think the team of technical experts across all domains who are in the advisory team of the government are also half empty glasses like you? Do you think the 100+ million citizen of democratic are dumb to have unanimously elected their representatives? And you are the ONLY intelligent alien here?

It is disheartening to see influencers leaving their field and misusing their powers to call out anti-national slogans (against the ruling government) even in this testing times where the entire country is required to stand as ONE! Oh, come on… to err is human. Small minds discuss people, Average minds discuss events, Great minds discuss ideas! As Gurdas Maan sings in ‘Ki Bannu Duniya da’, the lines ”Par pakki vekh ke kacchi nai dhai di” translates to: Don’t demolish the old foundation for the new and fancy.

As responsible influencers, we must subside picking up negativity. This creates sense of differences. Instead, pick up positive stories and try to unite the people. Both are different ways of approaching the same problem!

Five ways to experience travel during lockdown

Continuing my posts on managing anxiety and keeping up self-morale during the lockdown, here’s some more on self help..

Binge-watching on Netflix, Hotstar or other OTT platforms, reading books, Cooking, meditation are so cliched. Doing these things daily too can get monotonous. Doing something for 21 days can lead to a habit. So, by the end of this lockdown period, we all don’t want to become couch potatoes..

Yes, every Sunday evening of our lockdown period has been made interesting by our Honorable Prime Minister. His tasks have made sure that we all came out to our balconies to get some fresh air and break the monotony. The clapping, clanging of plates, bells and blowing the conches from the confines of our balconies with an aim to Thank the frontline warriors of the Covid-19 Pandemic on 22-Mar-20 was a nice exercise to come out of our couches. Similarly, I’m sure the nation showed its unity and solidarity in hard times by switching off lights and lighting up lamps, candles, torches and flashlights on the evening of 05-Apr-20.

But, what about the other days of being locked down at home? Do your itchy feet rare to travel? And oh, those with little kids must be having the hardest time to keep them indoors. So, if you are looking for an offbeat travel experience to break your routine, while being locked up inside your house, here are five handpicked DIY ideas for you 😊

  1. Have your own bedroom rave party: An endless playlist is available either in your collection or on the OTT platform. Use the apps that also provide disco flashlights. Place your mobile screen between two mirrors that are placed at a distance away, facing each other. Switch off all the lights at home and let your playlist take the center table. Voila, you have your own dance floor! Make some drink or look online for some cocktail ideas with whatever ingredients are available in your kitchen and your party is good to go!
  2. Pitch your own tent or pillow fortress: For those of you who are frequent hikers, chances are that you have your own tent. You can pitch it in your own balcony or terrace and experience the outdoors in your own little campsite. For the others who don’t have a tent, fret not. Remember the ‘Pillow fortresses’ we made as kids? Why not let that kid out of yourselves now? Fold up your beds and stack up you pillows. You can even tie a string across your room and hang down a bedsheet from it. You have your very own DIY tent.
  3. Set-up your travel corner: Re-living old memories by digging up the old photo albums itself can be a great way to time-travel. You can pick up some of your favorite photos and hang-it up with lights in a DIY corner of your house. All you need is some strings and clips to hold your photos in place. You can also draw a huge map and mark the places you have been to and have it in your travel corner. Arranging your collection of souvenirs from your travels around this place too is a great idea.
  4. Star gazing from your balcony or terrace: Now that the skies have cleared, it’s a good activity to hone up your skills of star gazing. There are several apps and websites that can help you in identifying the stars and constellations. It’s a great idea to go out to your balcony and admire the vast expanse of the night’s sky. Who knows, you might even get a glimpse of the ISS (International Space Station) which is believed to be going around the earth- 16 times a day! There is usually one major meteor shower every month. Look up on the dates and catch the shooting stars 🙂
  5. Celebrate a festival: Light up your house as if you would do it for Diwali or for Christmas. Make up a mock festival at home. Festivals have always been a great way to bring in fresh energy and pep up the mood. I’m a sucker for diyas and candle lights and totally in love with the positive vibes it brings with it. No mood for festival décor? Why not cook up a nice meal and have a candle lit dinner?

Sounds fair? Let me know how you are dealing with the lockdown…. What ideas do you have to experience travel without leaving your doorstep?

Want to help your country’s economy? TRAVEL!

Indian economy is in a downturn. Everyone is complaining..

The automobile sector is seeing its worst crisis in 2 decades. If automobiles don’t sell, it not only puts my job at a car manufacturing OEM at risk, but has a cascading effect to hundreds of related industries. The steel, the large chain of vendors and sub-suppliers, sales, marketing, advertising agents, dealers to local garages, accessories, insurances, the indirectly dependant canteen, cleaners, gardeners, drivers, IT, so much so that even fuel station workers will lose their jobs. Why am I telling you this? I am no economist, I am no business man, I am no social activist…. I am a Travel blogger and influencer. So why this rant???, one may ask! It is because I want all of you to travel! Explore! Contribute your tiny bit to help our country’s economy.. by TRAVELLING!

It was a causal conversation with a colleague when we discussed about a meeting of his with one of the top management members of a vendor company, a septuagenerian with over 40 years of experience in the automobile industry.. 4 decades..!! From the day of tariff commissioning to date where it is more about survival than competition in the industry, he’s probably seen the entire cycle of the “Auto revolution” in India.. His experience and insights were commendable! Most of his qualms with the strategies to boost the sector was to do with the Indian mindset in general. Here is a brief of his insights into what can be done and further elaboration with my own thoughts based on my experience of Thai culture during my maiden trip outside of India!

We Indians have been raised with a mindset to save money. Stash up either in cash or in gold. By doing so, we are pausing the currency from circulation. A country needs monetary circulation for the economy to sustain. There should be buying and selling, both. One way to do that is to travel.

Ofcourse, there is an endless list of intangible benefits of travelling. From strengthening existing relationships to creating newer contacts, from exposing newer cultures and landscapes to trying new food and meeting new people, travel teaches newer lessons everytime you step out. But the tangible benefit it reflects is that by helping the economy.

Let us start from planning your trip. You browse! So many people out there make up the content on the internet, develop softwares, manage them.. Agents for all your booking needs.. There is a whole lot of people working behind the scenes.

Okay, now you have a plan sorted and are stepping outside your house. You either drive your own car or use public transport. You are in the process, using your automobile.
1. This automobile would need to run. So, you go to a fuel station.
2. Either before, during or after the travel, this mode of transport would need a checkup- you visit a service station.
3. You get some funky accessories for your car/bike if you are using your own mode of transport, or the owner/driver does this incase of a public transport.

Now, you decide to take a pitstop on your journey. You have a cup of chai and some biscuits or let us say hot pakoras by the roadside. You just helped a small business flourish! Oh wait, not one business. He in turn buys the biscuits, milk and the ingredients for the pakoras from several other vendors!

Then, assume you have reached destination ‘X’. You dine at a local restaurant. You stay in a hotel or a homestay. You buy souvenirs. You pay entry fees to so many places of visits. Voila! You helped so businesses  survive during your trip. Do you see how many others depend on him for indirect employment?

Now, you tell me, you are not in a mood to travel to a different place. It’s okay! Take your family out for a dinner. Or even better, go shopping. Go to a spa. Go for a walk and eat Pani-puri. Sign up for a course, buy a book, watch a movie. Don’t stash up the money by staying indoors. Go out and do something! Your contribution to the economy is pretty much explained already.

The Thai people are probably the only ones in the world, who spend so much time with family or friends outside their houses. For most of the household don’t even have a functional kitchen. They mostly have food outside,  because not only does that allow them to explore newer restaurants, it also saves them the time spent on cooking and money on setting up and managing a kitchen. Their personal life is healthier than we Indians. Even a country as small as Bhutan, measures not the GDP(Gross Donestic Product) but the GNH (Gross National Happiness) index for the country’s progress.

When there is consumption, there is demand and supply! With that, the currency flows, in and out. Businesses start, grow, flourish and sustain. This empowers them with money. Money allows them to buy an automobile of their own. They start travelling. And one fine day, the poor vehicle grows old. What do you do? You buy a new one. The cycle continues… In the process helping the sustenance of hundreds of jobs and stabilizing the country’s economy at large.

By stepping outside your four walls, you only grow, you learn, you evolve. I make it a point to spend atleast 30% of my earnings on my travel needs. I feel rejuvenated, more confident and mentally sound every time I get NEW air away from home.

What is your take on this view point?

 

India on the go…

India.. one of the fastest growing economies of the world.

We boast of being the land of ultra-mod skyscrapers, world’s top billionaires, multi-storeyed residences, luxurious amenities, so on and so forth.

What we have been ignoring are- the little things that are just within our vicinity. We think it is something usual and there is nothing to break our heads about. We spend more time following our celebrity idols- where they go, what they do etc. An actors’ progeny is bound to be a talented actor and so with a politician.

One evening, while I was walking back home from college, I came across a man pushing his cycle which was loaded with goods. He was walking in the direction towards me. From the front view, his cycle had a 4-5 ruck sacks tied on either sides of the handles, filled with goods. Two plastic pots were tied onto either sides of the carrier at the rear. My eyes fell on something that looked like a random bundle of clothes placed at the rear end of the cycle. As I walked closer, I noticed something unusual. What I thought was a bundle of rags was infact a baby…!!

Roughly 4-5 months old, sleeping peacefully on a tin trunk box covered with just a piece of rugged bedspread. I walked closer and made sure what my eyes just saw and what my mind just thought it to be, was right. The Little baby boy was having a peaceful nap without ever knowing the reality of this cruel world. He had no idea about the kind of hardship his fragile parents were going through just to bring him up.

Theatre on wheels
Theatre on wheels

This cycle was his home. This cycle was his office. This cycle was his mode of transport. Oh.. Did I say “His”? He does not live alone in this makeshift home. He lives with his wife and 3 kids. He also carries his makeshift “Drama Company” on these wheels. He stops where he thinks it is right, performs a few acts and earns a few pennies, enough to feed his family with a one time meal per day.

I was confused how to react on hearing this story. I did not understand whether I had to feel bad because he was poor or whether to feel happy that he was content with his life (or atleast for what he seemed like). But all I can do is, speak about it in a little more elaborate context but can never think of getting into that man’s shoes and exploring his world.

Theatre on wheels (6)
towards facing the drama of life

When asked for, he gladly posed for a picture with a warm smile. The only gesture I could show was to offer him the fifty rupee note that I had in my wallet which he received with a bigger smile.

This “Small and Happy home” kept my thoughts disturbed atleast for a week. Maybe I can try to get him a job in some theatre, movie or make a documentary which could earn him enough money to support his family’s needs.. A lot of ideas came popping in my mind. But I felt like a helpless little creature in this evil wide world where the scope for growth is meant only for the rich. The rich is getting richer and there is no scope for improvement for the lesser privileged. The others who fall in between these two categories are just mute spectators.

I can see India growing… Yes, India is really on a go.!!