Tag Archives: Time keeping

The truth that Travel influencers will NOT tell you

Being an Influencer is a BIG responsibility. It means, that person has the power to ‘INFLUENCE’ people. It doesn’t matter if you are a nano, micro or a mainstream- fully-fledged influencer, it only means that you have the POWER to influence a certain group of people in a domain of your expertise. So, every person with this power has to be EXTREMELY careful and responsible about what you are going to communicate to your followers because they follow you for the knowledge that they will gain from you in YOUR area of expertise. (Click on the below image to know how social media influencing is used for marketing products & services)

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I am a travel influencer. I write about travelling in INDIA!

So, when I write, I shall be RESPONSIBLE to share what is relevant and falls within my forte ONLY. That said, I’m writing this long post because I am deeply saddened about how travel is taken for granted and how the generation is being WRONGLY misguided by some of the top Travel influencers. So, here are some SERIOUS Stuff that I want to discuss about becoming a travel blogger! Let me break them down into parts…

Part 1: Becoming a Travel blogger

1. Myth: They left their high paying corporate job to travel the world
Fact: A paratrooper or skydiving trainer will take you high up in the air and teach you how to jump or fly. But what he never tells you is that if things go wrong, he will have a backup parachute. Similarly, what these top travel influencers don’t tell you is they are ALL from affluent families who have strong financial backup. If their experiment on the road fails, they always have a family to support them financially and to help them start afresh. Ask me- I have a full-time job and I slog my ass through the entire week to make ends meet and to support my family financially. I save up a portion of my salary to travel and build connections with local people about whom, I can then write.

2. Myth: They sold their house and all the belongings and lead a nomadic life with just two backpacks
Fact: Not every monk will sell his Ferrari! Now that all these nomads without houses are not travelling because of Covid-19, tell me which road are they sleeping on? They are ALL back in India, living in their parents’ houses which probably you hadn’t given a thought prior to this lockdown. So technically, they have a house of THEIR own. They did not have to buy one or spend on renting one because they are not going to be using it while they are travelling. But you perhaps thought it was easy to give up everything and go one day.

3. Myth: They get to travel to all fairy tale places.
Fact: No doubt traveling offers surprises at every step, but what a follower doesn’t see is that MOST of these travel posts are sponsored. Hence, the influencer comes under an obligation to write all things nice about the place where they are getting their payments from. Social media influencing is their “Profession” at the end. They must abide by their sponsors’ terms and condition, no matter how natural their smile in the photo may seem to be like!

Part 2: Becoming an influencer

Creating content and manipulating behavioral patterns of followers using data Analytics: This is the single most important factor that brands ask for while working with an influencer. Their target reach and engagement ratio (You can look up on google to learn more on these terms). Take for example, the below graph of the analytics of my Instagram page. It shows the age group that is MOST responsive to feeds from all TRAVEL bloggers. So, the content created will be considering the psychology of people who fall under this target group. These insights are the basis on which these professionals (Social media influencers) try to manipulate the thoughts of their followers and thus influence them into buying whatever they want to sell (or Tell)! Remember, they are showing you what they are paid to sell.

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Part 3: Indian travel influencers on Social media

1. They are not true experts: Yes, they have gained certain experience over time, but they are glasses that are half empty. For example, here is a screenshot (taken on 11-Apr-20) of my reply to a TOP traveler’s post. The person had posted an animal’s photo and said how (he/she) empathized the spotted deer’s death. I corrected the influencer telling it was a sambar deer. Do you see how well informed they are about their posts? If probably wildlife was your forte, you would perhaps know the difference and know how one of the most commonly seen species of wild animals looked like!
PS: You shouldn’t post something that is not from your field of influencing.

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2. They do selective replies and reposts: They don’t like to acknowledge when they are corrected. They get offended when their mistakes are being pointed out. My message above has never been read (even after 2 months!). But every day, I see them reposting stories and appreciation about them that were in someone’s story. (FYI, story lasts only for 24hrs and all the tags get delivered as messages in the inbox). How possible is it that my message went unnoticed, till date? No, they did see it. They chose to keep it unread. I get replies from influencers who probably have 3-4 times more followers and spend most of their lives without network.
PS: Be just and fair to all followers.

3. India and its’ government have NEVER given them enough: Tell me how often do they travel in India, on a self-sponsored trip? As fancy as their life seems, they have travelled the GLOBE on freebies. Tourism promoters of various countries invite them with free tickets, free stay, free food and everything else that’s nice, for FREE. Which happy person doesn’t speak nice things when they’ve been given a free meal? Another country and its people will SURELY seem better than theirs, because their poor country doesn’t give them freebies to explore it.
PS: Don’t mis-lead your followers about India and its capacities.

4. They care SHIT about Indian economy: I took the ‘Dekho Apna Desh pledge’ to travel to at least 15 places within India. It is my service to MY country to promote tourism and thus aid local economy (Click here to read how traveling local contributes to economy). Can you name at least five among the TOP travel influencers of India who pledged this for INDIA’s economy? I save up my leaves (and a portion of my earnings) every year and manage my exploration of INDIA as much as possible. I want to do my bit to promote domestic tourism by writing about how MUCH more my motherland has to offer, that no one place in the world has.
PS: I don’t take free tickets to travel and I promote local artisans in India, sorry!

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5. They never feel ‘belonged’ in India: The feeling of belongingness should start from “HOME”. As the saying ‘Ghar Ki baat Ghar main hi rehna Hai’ goes, ‘we should not bring our family matters to the streets’. We should rather sit at home and discuss jointly and find a solution. But the people who refused to call their parents’ home as theirs, would never feel belonged to a ‘Motherland’. If you feel there isn’t enough justice, there isn’t enough equality, there isn’t enough security in India, will you give up your Indian passport that bears the emblem of integrity and sovereignty? Nope, I’m sure you flaunt around the passport when you are abroad.
PS: I would never let go of the perks and the attention I get of being called an ‘Indian’ after all!

6. They give a damn about India’s image in the global front: They sit in foreign countries either with a free ticket or have fled India to work for another country. But what they do is, call out on mistakes from their home country’s governance. Can you imagine the amount of negativity this is spreading about your home? They sit in a distant country and instigate their followers to participate in protests for which they won’t be able to come. Why? Because their tickets are not sponsored, know? Rather than picking out mistakes, how often have these people suggested solutions?
PS: If you can’t be a part of the solution, then you are the problem!

With reference to influencers off-late posting about politics, You can’t always pick on ONE person in the government for all the wrong that happens. Do you think the team of technical experts across all domains who are in the advisory team of the government are also half empty glasses like you? Do you think the 100+ million citizen of democratic are dumb to have unanimously elected their representatives? And you are the ONLY intelligent alien here?

It is disheartening to see influencers leaving their field and misusing their powers to call out anti-national slogans (against the ruling government) even in this testing times where the entire country is required to stand as ONE! Oh, come on… to err is human. Small minds discuss people, Average minds discuss events, Great minds discuss ideas! As Gurdas Maan sings in ‘Ki Bannu Duniya da’, the lines ”Par pakki vekh ke kacchi nai dhai di” translates to: Don’t demolish the old foundation for the new and fancy.

As responsible influencers, we must subside picking up negativity. This creates sense of differences. Instead, pick up positive stories and try to unite the people. Both are different ways of approaching the same problem!

Who am I?

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We are who we are because of the type of experiences we have had in life. The experiences mould us into the personality that we grow into, with age. Some of these experiences (small and big) come once in a lifetime and yet a few- reoccur. Sometimes, in a different avatar. When they do, the first time always sets the bar. If it was bad, we accept anything that is a little better the next time. If it was good, we wouldn’t settle for anything lesser.

I often find it difficult to break the ice with the urban souls. I’m not really sure why, but travel is perhaps the way I connect with the others. I don’t mean I need to travel with them to connect; that’s an expensive strategy. But rake up a topic that is remotely related to travel- You have me there! I will be able to navigate our conversation into a diverse range of topics and things that exist under the sun.

I am an outbound person. Even if that means just stepping onto my portico or the front yard of my house; Or feeding a few squirrels or finding a bird nest in my granny’s attic, it is travel for me! For me travel is seeing things, both same and new with a new perspective each time. It gives me an opportunity to learn and gain a different experience. If not physical travel, I time travel to the glorious days of my childhood by doing little things that are outside a couch. I believe growing old in age shouldn’t stop one from doing what made them happy as kids. The purpose of life is to do whatever makes you happy.

So, Cinema and TV have had the largest influence on me while growing up. They were shot in exotic places and the people danced amidst crazy ass landscapes and that made me want to go there. And then, the cable TV gave me access to jaw-dropping documentaries on everything that is in space, land and underwater. Adventure, wildlife, machines, technology, aeroplanes, rockets, history, art…. Nat-geo and Discovery channel: You sure now know where I have picked my diverse flavors of interests from. Having said that, today as an adult- TV is the last thing that I would ever get myself into, if I were ever bored. That is because I see movies as just a way of slouching on the couch with inactivity.

Physical inactivity grows me restless. And so is with a game of cricket for me. As a child, I wondered that the cricketers always travelled to the Eden gardens or the Lords or the Caribbean for tournaments and after parties. As an audience, I can now only see it as one to five days full of inactivity in front of the “Idiot Box” based on whatever format the game is played in.

My political views too are largely based on my personal experiences from my travel and interactions with people across boundaries. I have grown with a pedigree feed of Toyota concepts of Genchi-Gembutsu. So, it isn’t easy for someone to sell me their opinions about places and people they have not seen.

It is a difficult connection to make with me… In short: I’m not the regular make-up-mascara girl you have seen elsewhere. You will really have to figure your way out to connect with me…!!

Taking travel inspiration from busy bees

Aren’t honeybees good inspirers to travel? In a lifespan that’s as short as just a few days, they find a new place every day, explore a new flower every minute and taste new nectars on every flight! All this while still performing their assigned duties without having any complaints. Living a sweet life while being as busy as a bee!

It was curiosity that led me to learning about bee-keeping. This curiosity was a summation of multiple experiences accumulated through the years of childhood. I have been raised by my grandparents where honey has been an essential part of my life. We used it as a dip for breakfast and as a rice-mix for lunch, as an energy drink with hot water or even as a medicine with brandy or pepper corn. And yeah, stashes of several bottles went packed as souvenirs to guests who visited home and to friends who lived far away. You can call this honey with adjectives like pure, organic, handpicked, homemade, etc. ‘Coorg honey’ it was, after all!

Grandpa was personally enthusiastic about this particular hobby of his. I was often smitten with curiosity when he returned home with either a swollen face or with swollen hands. When I went nearer to him to check for his condition, he would only greet me with a warm smile and a piece of honeycomb dripping with fresh nectar. While at home, he would be busy with his bees in 75+ boxes that were kept around the house. It used to be a festival day for the family when drums of honey used to be extracted from his boxes all by himself. While at his favourite place- the Abbi estate, it was customary for him to have a daily look at this massive ‘Honey Tree’ as we called it, the single large tree where bee hives were formed annually. It was the family night out, an annual event that we all looked forward for. Honey tappers from a specific tribe called ‘Jenu Kurubas’ used to be called in, to climb the tree in pitch darkness on a no-moon night. The family camped in the darkness at midnight on the damp ground of the coffee estate with the rustling sound of the waterfalls in the background. While as a kid, I was amused with the spectacle of blue lights falling down from that tree, only as a grown up adult I realize the lights were indeed bees that were falling down after being smoked up in the process of honey tapping. And not to forget some odd days when he would pick out snakes from mud crevices that he had put his hands to collect honey from. And then there were days, when we made friends over a bottle of honey. These were customers who came to grandpa’s makeshift shop at Abbi falls with their unique ways of testing the quality of the honey sold there! Each customer, a unique character and every conversation, a story in itself.

For me, adding this new dimension to my travel stories was more of an emotional journey.. With the passing away of Granpa, the charm and life that his favourite place held too passed. The ‘Honey Tree’ eventually saw the ground leaving our family to buy honey from the market. Having relished the finest nectars from high tree trunks, deep mud crevices and those handpicked from the several bee boxes kept around the house, our family like all others are really not sure of the quality of those available in the market. That’s when this thought of setting up my own bee box struck me along with traveling in pursuit of knowledge sharing. These things led to me developing an interest about learning about honey bees and eventually respecting these tiny creatures more and more. I think being born in a community of nature worshippers gives me an instant connect with things that are natural and essential for our existence. Home is where primary and the most essential education starts and for me, Grandpa has been the main reason for one of the finest childhood lessons and home education I have picked up.

Albert Einstein said, “The Earth will come to an end in just 4 days if there be NO honeybees on this planet.” Honeybees are such an important part of our very own existence on this planet, Save them! Get in touch with an expert before you get that beehive removed from your concrete dwelling. Alternatively, get in touch with me for I would be more than willing to give a talk for awareness in your community. I signed up for a workshop to learn this art of bee-farming, and a certification came as a bonus. I did my course with ‘HoneyDay Bee farms’ who are thorough professionals and extremely knowledgeable in the field. They work with farmers right from the installation to extraction to marketing thus assuring you a 100% purity in their products. Go try them out!

A timeless souvenir from Bangalore

Travelling to a new place? What do you carry back as souvenirs to friends and family? This is a common scenario that all of us are put into almost everytime. While there are regional specific things that you can pick up, there are common dilemmas associated with each of them.

  • Traditional clothes- might not fit well or the design and the colour might not be liked by the receiver.
  • Local delicacies and sweets- It may not be a good idea if the receiver is dealing with some health conditions or certain diet restrictions. And then, food items may have a shelf life that would not stay fresh until u reach back.
  • Local handicrafts- Again, needs to suit the choice and budget of the giver and the receiver.

Check out these offbeat things to do in Bengaluru

Well.. The reasons and dilemmas may be several but it is easy to find options when travelling anywhere regional. But, the metro cities have usually evolved as an amalgamation of cultures. Be it culture, traditions, craft, food, lifestyle etc., they represent variety. Hence, what you might pick up as a souvenir may actually be soemthing that represents a larger region or soemthing very generic.

If you are someone travelling to Bangalore and would like to take back something that is an authentic piece of Old Bengaluru- here is my pick. This is exclusive to Bangalore and does not have influence from any other regions of Karnataka. While several local products can be bought even at a crafts fair at your very own city/town of stay, this is something that can be bought ONLY in Bangalore. These are something that are sold only at authorises showrooms that are located in this city alone. Take them back and you will be loved!

HMT watches: In 1969, it was a subsidiary started by the Government run ‘Hindustan Machine Tools’ with technical collaboration with ‘the Citizen watches co. Japan’. Soon, these watches created some kind of a time revolution (literally) with the HMT watches being mostly recognised as a possession of pride. HMT clocks adorned all major clock towers and railway stations across the country and can be seen ticking in good health even till date. HMT’s seven signature clocks like the tower clock, solar clock, population clock, master slave clock, display clock, the International clock and the floral clock that are symbols of innovation, are placed at different places across the nation. Although HMT watches’ connection with Bangalore is strong because its factory was located here, these timepieces are a representation of a bygone era of not just Bangalore but of an India of the yore. These are masterpieces of Indian craftsmanship and something that was fondly called as the ‘Timekeeper of India’. This iconic factory was shutdown in 2016 due to severe financial and political reasons.

Although the manufacture of the clocks has become obsolete, the last few pieces of their wrist watches are being assembled on a small room above their showroom in Jalahalli. These are valued as prized possesions by several watch collectors and can be bought from a range of handwound mechanical watches, quartz jeweled watches, skeletal watches, automatic and chronographs ranging in the price bracket of Rs.500 to Rs.15000. While these watches are on their way to go out of production (they will be produced only until the stocks of childparts last), they can be a truly meaningful souvenir to take back that could be handed over to the next generation who might never have an opportunity to live through the real era of HMT watches.

Do you agree this is a nice gifting idea? What other things do you think represent Bangalore aptly?

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Above: The seven signature clocks of HMT placed across different cities in India Below: Floral clock at Lal Bagh, Bangalore