Tag Archives: Covid-19

The truth that Travel influencers will NOT tell you

Being an Influencer is a BIG responsibility. It means, that person has the power to ‘INFLUENCE’ people. It doesn’t matter if you are a nano, micro or a mainstream- fully-fledged influencer, it only means that you have the POWER to influence a certain group of people in a domain of your expertise. So, every person with this power has to be EXTREMELY careful and responsible about what you are going to communicate to your followers because they follow you for the knowledge that they will gain from you in YOUR area of expertise. (Click on the below image to know how social media influencing is used for marketing products & services)

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I am a travel influencer. I write about travelling in INDIA!

So, when I write, I shall be RESPONSIBLE to share what is relevant and falls within my forte ONLY. That said, I’m writing this long post because I am deeply saddened about how travel is taken for granted and how the generation is being WRONGLY misguided by some of the top Travel influencers. So, here are some SERIOUS Stuff that I want to discuss about becoming a travel blogger! Let me break them down into parts…

Part 1: Becoming a Travel blogger

1. Myth: They left their high paying corporate job to travel the world
Fact: A paratrooper or skydiving trainer will take you high up in the air and teach you how to jump or fly. But what he never tells you is that if things go wrong, he will have a backup parachute. Similarly, what these top travel influencers don’t tell you is they are ALL from affluent families who have strong financial backup. If their experiment on the road fails, they always have a family to support them financially and to help them start afresh. Ask me- I have a full-time job and I slog my ass through the entire week to make ends meet and to support my family financially. I save up a portion of my salary to travel and build connections with local people about whom, I can then write.

2. Myth: They sold their house and all the belongings and lead a nomadic life with just two backpacks
Fact: Not every monk will sell his Ferrari! Now that all these nomads without houses are not travelling because of Covid-19, tell me which road are they sleeping on? They are ALL back in India, living in their parents’ houses which probably you hadn’t given a thought prior to this lockdown. So technically, they have a house of THEIR own. They did not have to buy one or spend on renting one because they are not going to be using it while they are travelling. But you perhaps thought it was easy to give up everything and go one day.

3. Myth: They get to travel to all fairy tale places.
Fact: No doubt traveling offers surprises at every step, but what a follower doesn’t see is that MOST of these travel posts are sponsored. Hence, the influencer comes under an obligation to write all things nice about the place where they are getting their payments from. Social media influencing is their “Profession” at the end. They must abide by their sponsors’ terms and condition, no matter how natural their smile in the photo may seem to be like!

Part 2: Becoming an influencer

Creating content and manipulating behavioral patterns of followers using data Analytics: This is the single most important factor that brands ask for while working with an influencer. Their target reach and engagement ratio (You can look up on google to learn more on these terms). Take for example, the below graph of the analytics of my Instagram page. It shows the age group that is MOST responsive to feeds from all TRAVEL bloggers. So, the content created will be considering the psychology of people who fall under this target group. These insights are the basis on which these professionals (Social media influencers) try to manipulate the thoughts of their followers and thus influence them into buying whatever they want to sell (or Tell)! Remember, they are showing you what they are paid to sell.

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Part 3: Indian travel influencers on Social media

1. They are not true experts: Yes, they have gained certain experience over time, but they are glasses that are half empty. For example, here is a screenshot (taken on 11-Apr-20) of my reply to a TOP traveler’s post. The person had posted an animal’s photo and said how (he/she) empathized the spotted deer’s death. I corrected the influencer telling it was a sambar deer. Do you see how well informed they are about their posts? If probably wildlife was your forte, you would perhaps know the difference and know how one of the most commonly seen species of wild animals looked like!
PS: You shouldn’t post something that is not from your field of influencing.

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2. They do selective replies and reposts: They don’t like to acknowledge when they are corrected. They get offended when their mistakes are being pointed out. My message above has never been read (even after 2 months!). But every day, I see them reposting stories and appreciation about them that were in someone’s story. (FYI, story lasts only for 24hrs and all the tags get delivered as messages in the inbox). How possible is it that my message went unnoticed, till date? No, they did see it. They chose to keep it unread. I get replies from influencers who probably have 3-4 times more followers and spend most of their lives without network.
PS: Be just and fair to all followers.

3. India and its’ government have NEVER given them enough: Tell me how often do they travel in India, on a self-sponsored trip? As fancy as their life seems, they have travelled the GLOBE on freebies. Tourism promoters of various countries invite them with free tickets, free stay, free food and everything else that’s nice, for FREE. Which happy person doesn’t speak nice things when they’ve been given a free meal? Another country and its people will SURELY seem better than theirs, because their poor country doesn’t give them freebies to explore it.
PS: Don’t mis-lead your followers about India and its capacities.

4. They care SHIT about Indian economy: I took the ‘Dekho Apna Desh pledge’ to travel to at least 15 places within India. It is my service to MY country to promote tourism and thus aid local economy (Click here to read how traveling local contributes to economy). Can you name at least five among the TOP travel influencers of India who pledged this for INDIA’s economy? I save up my leaves (and a portion of my earnings) every year and manage my exploration of INDIA as much as possible. I want to do my bit to promote domestic tourism by writing about how MUCH more my motherland has to offer, that no one place in the world has.
PS: I don’t take free tickets to travel and I promote local artisans in India, sorry!

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5. They never feel ‘belonged’ in India: The feeling of belongingness should start from “HOME”. As the saying ‘Ghar Ki baat Ghar main hi rehna Hai’ goes, ‘we should not bring our family matters to the streets’. We should rather sit at home and discuss jointly and find a solution. But the people who refused to call their parents’ home as theirs, would never feel belonged to a ‘Motherland’. If you feel there isn’t enough justice, there isn’t enough equality, there isn’t enough security in India, will you give up your Indian passport that bears the emblem of integrity and sovereignty? Nope, I’m sure you flaunt around the passport when you are abroad.
PS: I would never let go of the perks and the attention I get of being called an ‘Indian’ after all!

6. They give a damn about India’s image in the global front: They sit in foreign countries either with a free ticket or have fled India to work for another country. But what they do is, call out on mistakes from their home country’s governance. Can you imagine the amount of negativity this is spreading about your home? They sit in a distant country and instigate their followers to participate in protests for which they won’t be able to come. Why? Because their tickets are not sponsored, know? Rather than picking out mistakes, how often have these people suggested solutions?
PS: If you can’t be a part of the solution, then you are the problem!

With reference to influencers off-late posting about politics, You can’t always pick on ONE person in the government for all the wrong that happens. Do you think the team of technical experts across all domains who are in the advisory team of the government are also half empty glasses like you? Do you think the 100+ million citizen of democratic are dumb to have unanimously elected their representatives? And you are the ONLY intelligent alien here?

It is disheartening to see influencers leaving their field and misusing their powers to call out anti-national slogans (against the ruling government) even in this testing times where the entire country is required to stand as ONE! Oh, come on… to err is human. Small minds discuss people, Average minds discuss events, Great minds discuss ideas! As Gurdas Maan sings in ‘Ki Bannu Duniya da’, the lines ”Par pakki vekh ke kacchi nai dhai di” translates to: Don’t demolish the old foundation for the new and fancy.

As responsible influencers, we must subside picking up negativity. This creates sense of differences. Instead, pick up positive stories and try to unite the people. Both are different ways of approaching the same problem!

Five ways to experience travel during lockdown

Continuing my posts on managing anxiety and keeping up self-morale during the lockdown, here’s some more on self help..

Binge-watching on Netflix, Hotstar or other OTT platforms, reading books, Cooking, meditation are so cliched. Doing these things daily too can get monotonous. Doing something for 21 days can lead to a habit. So, by the end of this lockdown period, we all don’t want to become couch potatoes..

Yes, every Sunday evening of our lockdown period has been made interesting by our Honorable Prime Minister. His tasks have made sure that we all came out to our balconies to get some fresh air and break the monotony. The clapping, clanging of plates, bells and blowing the conches from the confines of our balconies with an aim to Thank the frontline warriors of the Covid-19 Pandemic on 22-Mar-20 was a nice exercise to come out of our couches. Similarly, I’m sure the nation showed its unity and solidarity in hard times by switching off lights and lighting up lamps, candles, torches and flashlights on the evening of 05-Apr-20.

But, what about the other days of being locked down at home? Do your itchy feet rare to travel? And oh, those with little kids must be having the hardest time to keep them indoors. So, if you are looking for an offbeat travel experience to break your routine, while being locked up inside your house, here are five handpicked DIY ideas for you 😊

  1. Have your own bedroom rave party: An endless playlist is available either in your collection or on the OTT platform. Use the apps that also provide disco flashlights. Place your mobile screen between two mirrors that are placed at a distance away, facing each other. Switch off all the lights at home and let your playlist take the center table. Voila, you have your own dance floor! Make some drink or look online for some cocktail ideas with whatever ingredients are available in your kitchen and your party is good to go!
  2. Pitch your own tent or pillow fortress: For those of you who are frequent hikers, chances are that you have your own tent. You can pitch it in your own balcony or terrace and experience the outdoors in your own little campsite. For the others who don’t have a tent, fret not. Remember the ‘Pillow fortresses’ we made as kids? Why not let that kid out of yourselves now? Fold up your beds and stack up you pillows. You can even tie a string across your room and hang down a bedsheet from it. You have your very own DIY tent.
  3. Set-up your travel corner: Re-living old memories by digging up the old photo albums itself can be a great way to time-travel. You can pick up some of your favorite photos and hang-it up with lights in a DIY corner of your house. All you need is some strings and clips to hold your photos in place. You can also draw a huge map and mark the places you have been to and have it in your travel corner.
  4. Star gazing from your balcony or terrace: Now that the skies have cleared, it’s a good activity to hone up your skills of star gazing. There are several apps and websites that can help you in identifying the stars and constellations. It’s a great idea to go out to your balcony and admire the vast expanse of the night’s sky. Who knows, you might even get a glimpse of the ISS (International Space Station) which is believed to be going around the earth- 16 times a day!
  5. Celebrate a festival: Light up your house as if you would do it for Diwali or for Christmas. Make up a mock festival at home. Festivals have always been a great way to bring in fresh energy and pep up the mood. I’m a sucker for diyas and candle lights and totally in love with the positive vibes it brings with it. No mood for festival décor? Why not cook up a nice meal and have a candle lit dinner?

Sounds fair? Let me know how you are dealing with the lockdown…. What ideas do you have to experience travel without leaving your doorstep?

Five ways to manage anxiety during a lockdown

I know the entire world is going through a deep crisis with the outburst of the CoViD-19. But that does not mean that the world is going to end, right? Anxiety can hit anyone, any time… that too when someone is locked up inside the house for so many days and weeks. While ‘How many days more?’ has a very uncertain answer, until may be a proven vaccine or cure is invented, nobody is certain- is all one can say. It is human to get hit by anxiety about what’s going to happen next. But let us see the positive side: nearly 50% are recovering. Let’s not panic and do self-care by staying indoors.

I’m someone who has always found company amid nature. Any problem, I believe ‘NATURE HEALS’. For all the abuse and exploitation that man has done to the planet, it is wonderful to see how nature is healing herself (Click here to see the video). That’s said, I am a “Cliched” travel freak who grows restless when I stay confined to a place for over a few hours. I’m sure I’m not alone in battling anxiety. The whole idea is to keep myself away from social media, from where I’m getting all forwards causing more anxiety. Here are a few things that I’m doing to keep myself calm as I continue to stay indoors.

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The honey bee-box in my balcony

5. Watch the honeybees toil in my balcony: I have set-up a box for them in my balcony and It is therapeutic to watch them work. It is spring season now and no better way to spend a day than sit and watch nature in her calmest ever. The only noise I can hear is the chirping of the birds and the buzzing of my honeybees.

4. Watch the birds flock to the feed and water bowls: The temperature outside has started to rise slowly. As we continue to stay indoors, the birds and squirrels have started to come outside. They will now start frequenting your balconies, only if you’re kind enough to give them a place to sit and take a dip in a water bowl. You will soon become good friends and begin to enjoy each other’s company. I have a good number of sparrows, red-whiskered bulbuls and squirrels occupying spaces in my balcony.

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The sparrows in my portico

3. Learn birding: As I continue to sit in my balcony and watch the flowers bloom outside, I have started to realize that I live in a place that is no less than a bird sanctuary. At least 40 varieties of birds have been spotted from here and I’m continuing to learn their names, habitat, bird calls and behavioral patterns. Some of them have been photographed and the photo-story is made (Click here to view the photo story)

2. Do up a vertical kitchen garden: While going out should be reduced to as minimum as possible, we can grow our own greengroceries in our balconies. I have converted an old ladder / stand, hung old mugs and tied used plastic cups where I’m growing green-groceries and small flowering plants. Some wet waste from the kitchen too is going into these DIY pots for decomposing. Mustard, tomatoes, brinjal, kothimir, beans etc. are some of the seeds you can easily find in your kitchen without having to worry about buying the seeds separately.

The DIY vertical garden in my balcony

1. Re-kindle a dead hobby: Found stacks of water paint that’s been shelved since school days 😛 most of them have dried up in the bottles. I’m finding new ways to make them useful and kill-my time by doing abstract paintings using abstract techniques. Running out of poster colors? Try organic colors. vermillion, turmeric, indigo, leaf extracts… Don’t’ you think its time to explore something new?

Tell me how are you helping yourself to beat anxiety?

How are you killing boredom at home? Share your ideas…