Tag Archives: social networking

The truth that Travel influencers will NOT tell you

Being an Influencer is a BIG responsibility. It means, that person has the power to ‘INFLUENCE’ people. It doesn’t matter if you are a nano, micro or a mainstream- fully-fledged influencer, it only means that you have the POWER to influence a certain group of people in a domain of your expertise. So, every person with this power has to be EXTREMELY careful and responsible about what you are going to communicate to your followers because they follow you for the knowledge that they will gain from you in YOUR area of expertise. (Click on the below image to know how social media influencing is used for marketing products & services)

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I am a travel influencer. I write about travelling in INDIA!

So, when I write, I shall be RESPONSIBLE to share what is relevant and falls within my forte ONLY. That said, I’m writing this long post because I am deeply saddened about how travel is taken for granted and how the generation is being WRONGLY misguided by some of the top Travel influencers. So, here are some SERIOUS Stuff that I want to discuss about becoming a travel blogger! Let me break them down into parts…

Part 1: Becoming a Travel blogger

1. Myth: They left their high paying corporate job to travel the world
Fact: A paratrooper or skydiving trainer will take you high up in the air and teach you how to jump or fly. But what he never tells you is that if things go wrong, he will have a backup parachute. Similarly, what these top travel influencers don’t tell you is they are ALL from affluent families who have strong financial backup. If their experiment on the road fails, they always have a family to support them financially and to help them start afresh. Ask me- I have a full-time job and I slog my ass through the entire week to make ends meet and to support my family financially. I save up a portion of my salary to travel and build connections with local people about whom, I can then write.

2. Myth: They sold their house and all the belongings and lead a nomadic life with just two backpacks
Fact: Not every monk will sell his Ferrari! Now that all these nomads without houses are not travelling because of Covid-19, tell me which road are they sleeping on? They are ALL back in India, living in their parents’ houses which probably you hadn’t given a thought prior to this lockdown. So technically, they have a house of THEIR own. They did not have to buy one or spend on renting one because they are not going to be using it while they are travelling. But you perhaps thought it was easy to give up everything and go one day.

3. Myth: They get to travel to all fairy tale places.
Fact: No doubt traveling offers surprises at every step, but what a follower doesn’t see is that MOST of these travel posts are sponsored. Hence, the influencer comes under an obligation to write all things nice about the place where they are getting their payments from. Social media influencing is their “Profession” at the end. They must abide by their sponsors’ terms and condition, no matter how natural their smile in the photo may seem to be like!

Part 2: Becoming an influencer

Creating content and manipulating behavioral patterns of followers using data Analytics: This is the single most important factor that brands ask for while working with an influencer. Their target reach and engagement ratio (You can look up on google to learn more on these terms). Take for example, the below graph of the analytics of my Instagram page. It shows the age group that is MOST responsive to feeds from all TRAVEL bloggers. So, the content created will be considering the psychology of people who fall under this target group. These insights are the basis on which these professionals (Social media influencers) try to manipulate the thoughts of their followers and thus influence them into buying whatever they want to sell (or Tell)! Remember, they are showing you what they are paid to sell.

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Part 3: Indian travel influencers on Social media

1. They are not true experts: Yes, they have gained certain experience over time, but they are glasses that are half empty. For example, here is a screenshot (taken on 11-Apr-20) of my reply to a TOP traveler’s post. The person had posted an animal’s photo and said how (he/she) empathized the spotted deer’s death. I corrected the influencer telling it was a sambar deer. Do you see how well informed they are about their posts? If probably wildlife was your forte, you would perhaps know the difference and know how one of the most commonly seen species of wild animals looked like!
PS: You shouldn’t post something that is not from your field of influencing.

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2. They do selective replies and reposts: They don’t like to acknowledge when they are corrected. They get offended when their mistakes are being pointed out. My message above has never been read (even after 2 months!). But every day, I see them reposting stories and appreciation about them that were in someone’s story. (FYI, story lasts only for 24hrs and all the tags get delivered as messages in the inbox). How possible is it that my message went unnoticed, till date? No, they did see it. They chose to keep it unread. I get replies from influencers who probably have 3-4 times more followers and spend most of their lives without network.
PS: Be just and fair to all followers.

3. India and its’ government have NEVER given them enough: Tell me how often do they travel in India, on a self-sponsored trip? As fancy as their life seems, they have travelled the GLOBE on freebies. Tourism promoters of various countries invite them with free tickets, free stay, free food and everything else that’s nice, for FREE. Which happy person doesn’t speak nice things when they’ve been given a free meal? Another country and its people will SURELY seem better than theirs, because their poor country doesn’t give them freebies to explore it.
PS: Don’t mis-lead your followers about India and its capacities.

4. They care SHIT about Indian economy: I took the ‘Dekho Apna Desh pledge’ to travel to at least 15 places within India. It is my service to MY country to promote tourism and thus aid local economy (Click here to read how traveling local contributes to economy). Can you name at least five among the TOP travel influencers of India who pledged this for INDIA’s economy? I save up my leaves (and a portion of my earnings) every year and manage my exploration of INDIA as much as possible. I want to do my bit to promote domestic tourism by writing about how MUCH more my motherland has to offer, that no one place in the world has.
PS: I don’t take free tickets to travel and I promote local artisans in India, sorry!

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5. They never feel ‘belonged’ in India: The feeling of belongingness should start from “HOME”. As the saying ‘Ghar Ki baat Ghar main hi rehna Hai’ goes, ‘we should not bring our family matters to the streets’. We should rather sit at home and discuss jointly and find a solution. But the people who refused to call their parents’ home as theirs, would never feel belonged to a ‘Motherland’. If you feel there isn’t enough justice, there isn’t enough equality, there isn’t enough security in India, will you give up your Indian passport that bears the emblem of integrity and sovereignty? Nope, I’m sure you flaunt around the passport when you are abroad.
PS: I would never let go of the perks and the attention I get of being called an ‘Indian’ after all!

6. They give a damn about India’s image in the global front: They sit in foreign countries either with a free ticket or have fled India to work for another country. But what they do is, call out on mistakes from their home country’s governance. Can you imagine the amount of negativity this is spreading about your home? They sit in a distant country and instigate their followers to participate in protests for which they won’t be able to come. Why? Because their tickets are not sponsored, know? Rather than picking out mistakes, how often have these people suggested solutions?
PS: If you can’t be a part of the solution, then you are the problem!

With reference to influencers off-late posting about politics, You can’t always pick on ONE person in the government for all the wrong that happens. Do you think the team of technical experts across all domains who are in the advisory team of the government are also half empty glasses like you? Do you think the 100+ million citizen of democratic are dumb to have unanimously elected their representatives? And you are the ONLY intelligent alien here?

It is disheartening to see influencers leaving their field and misusing their powers to call out anti-national slogans (against the ruling government) even in this testing times where the entire country is required to stand as ONE! Oh, come on… to err is human. Small minds discuss people, Average minds discuss events, Great minds discuss ideas! As Gurdas Maan sings in ‘Ki Bannu Duniya da’, the lines ”Par pakki vekh ke kacchi nai dhai di” translates to: Don’t demolish the old foundation for the new and fancy.

As responsible influencers, we must subside picking up negativity. This creates sense of differences. Instead, pick up positive stories and try to unite the people. Both are different ways of approaching the same problem!

Who am I?

<24-Oct-2019>

We are who we are because of the type of experiences we have had in life. The experiences mould us into the personality that we grow into, with age. Some of these experiences (small and big) come once in a lifetime and yet a few- reoccur. Sometimes, in a different avatar. When they do, the first time always sets the bar. If it was bad, we accept anything that is a little better the next time. If it was good, we wouldn’t settle for anything lesser.

I often find it difficult to break the ice with the urban souls. I’m not really sure why, but travel is perhaps the way I connect with the others. I don’t mean I need to travel with them to connect; that’s an expensive strategy. But rake up a topic that is remotely related to travel- You have me there! I will be able to navigate our conversation into a diverse range of topics and things that exists under the sun.

I am an outbound person. Even if that means just stepping onto my portico or the front yard of my house; Or feeding a few squirrels or finding a bird nest in my granny’s attic, it is travel for me! For me travel is seeing things, both same and new with a new perspective each time. It gives me an opportunity to learn and gain a different experience. If not physical travel, I time travel to the glorious days of my childhood by doing little things that are outside a couch. I believe growing old in age shouldn’t stop one from doing what made him happy as a kid. The purpose of life is to do whatever makes you happy.

So, Cinema and TV have had the largest influence on me while growing up. They were shot in exotic places and the people danced amidst crazy ass landscapes and that made me want to go there. And then, the cable TV gave me access to jaw-dropping documentaries on everything that is in space, land and underwater. Adventure, wildlife, machines, technology, aeroplanes, rockets, history, art…. Nat-geo and Discovery channel: You sure now know where I have picked my diverse flavors of interests from. Having said that, today as an adult- TV is the last thing that I would ever get myself into, if I were ever bored. That is because I see movies as just a way of slouching on the couch with inactivity.
Physical inactivity grows me restless. And so is with a game of cricket for me. As a child, I wondered that the cricketers always travelled to the Eden gardens or the Lords or the Caribbean for tournaments and after parties. As an audience, I can now only see it as one to five days full of inactivity in front of the “Idiot Box” based on whatever format the game is played in. My political views too are largely based on my personal experiences from my travel and interactions with people across boundaries. I have grown with a pedigree feed of Toyota concepts of Genchi-Gembutsu. So, it isn’t easy for someone to sell me their opinions about places and people they have not seen.

It is a difficult connection to make with me… In short: I’m not the regular make-up-mascara girl you have seen elsewhere. You will really have to figure your way out to connect with me…!!

Want to help your country’s economy? TRAVEL!

Indian economy is in a downturn. Everyone is complaining..

The automobile sector is seeing its worst crisis in 2 decades. If automobiles don’t sell, it not only puts my job at a car manufacturing OEM at risk, but has a cascading effect to hundreds of related industries. The steel, the large chain of vendors and sub-suppliers, sales, marketing, advertising agents, dealers to local garages, accessories, insurances, the indirectly dependant canteen, cleaners, gardeners, drivers, IT, so much so that even fuel station workers will lose their jobs. Why am I telling you this? I am no economist, I am no business man, I am no social activist…. I am a Travel blogger and influencer. So why this rant???, one may ask! It is because I want all of you to travel! Explore! Contribute your tiny bit to help our country’s economy.. by TRAVELLING!

It was a causal conversation with a colleague when we discussed about a meeting of his with one of the top management members of a vendor company, a septuagenerian with over 40 years of experience in the automobile industry.. 4 decades..!! From the day of tariff commissioning to date where it is more about survival than competition in the industry, he’s probably seen the entire cycle of the “Auto revolution” in India.. His experience and insights were commendable! Most of his qualms with the strategies to boost the sector was to do with the Indian mindset in general. Here is a brief of his insights into what can be done and further elaboration with my own thoughts based on my experience of Thai culture during my maiden trip outside of India!

We Indians have been raised with a mindset to save money. Stash up either in cash or in gold. By doing so, we are pausing the currency from circulation. A country needs monetary circulation for the economy to sustain. There should be buying and selling, both. One way to do that is to travel.

Ofcourse, there is an endless list of intangible benefits of travelling. From strengthening existing relationships to creating newer contacts, from exposing newer cultures and landscapes to trying new food and meeting new people, travel teaches newer lessons everytime you step out. But the tangible benefit it reflects is that by helping the economy.

Let us start from planning your trip. You browse! So many people out there make up the content on the internet, develop softwares, manage them.. Agents for all your booking needs.. There is a whole lot of people working behind the scenes.

Okay, now you have a plan sorted and are stepping outside your house. You either drive your own car or use public transport. You are in the process, using your automobile.
1. This automobile would need to run. So, you go to a fuel station.
2. Either before, during or after the travel, this mode of transport would need a checkup- you visit a service station.
3. You get some funky accessories for your car/bike if you are using your own mode of transport, or the owner/driver does this incase of a public transport.

Now, you decide to take a pitstop on your journey. You have a cup of chai and some biscuits or let us say hot pakoras by the roadside. You just helped a small business flourish! Oh wait, not one business. He in turn buys the biscuits, milk and the ingredients for the pakoras from several other vendors!

Then, assume you have reached destination ‘X’. You dine at a local restaurant. You stay in a hotel or a homestay. You buy souvenirs. You pay entry fees to so many places of visits. Voila! You helped so businesses  survive during your trip. Do you see how many others depend on him for indirect employment?

Now, you tell me, you are not in a mood to travel to a different place. It’s okay! Take your family out for a dinner. Or even better, go shopping. Go to a spa. Go for a walk and eat Pani-puri. Sign up for a course, buy a book, watch a movie. Don’t stash up the money by staying indoors. Go out and do something! Your contribution to the economy is pretty much explained already.

The Thai people are probably the only ones in the world, who spend so much time with family or friends outside their houses. For most of the household don’t even have a functional kitchen. They mostly have food outside,  because not only does that allow them to explore newer restaurants, it also saves them the time spent on cooking and money on setting up and managing a kitchen. Their personal life is healthier than we Indians. Even a country as small as Bhutan, measures not the GDP(Gross Donestic Product) but the GNH (Gross National Happiness) index for the country’s progress.

When there is consumption, there is demand and supply! With that, the currency flows, in and out. Businesses start, grow, flourish and sustain. This empowers them with money. Money allows them to buy an automobile of their own. They start travelling. And one fine day, the poor vehicle grows old. What do you do? You buy a new one. The cycle continues… In the process helping the sustenance of hundreds of jobs and stabilizing the country’s economy at large.

By stepping outside your four walls, you only grow, you learn, you evolve. I make it a point to spend atleast 30% of my earnings on my travel needs. I feel rejuvenated, more confident and mentally sound every time I get NEW air away from home.

What is your take on this view point?

 

Fear of Travel.. It is in your Mindset..!!

Agoraphobia is considered the most incapacitating of anxiety disorders. To be more precise- The fear of travelling ALONE.. It is all in your mindset.. What do you think will happen to you if you go out alone? You will die of a road accident or a plane crash..? A bunch of trouble makers will harm you..? A group of bad men will molest you..?

People… Get a life.!!  You need to just come out of your frame of mind.. Harm can be caused to you anytime. What will you do if the ground beneath your house sunk in.? What would you do if a bunch of people barged into your home with clubs and hoses ? Your trusted neighbor of several years might knock at your door for all wrong reasons one day.. Or what if your best friend / family member is battling for life in a distant place.. Will you still step back to remain in the safe confines of your home?

You ain’t doing anything worthwhile with your life if you hesitate to travel. Just step out and explore.. It is just a state of mind you want to leave unchanged.. Rather, think of adventures.. Such incidents may happen; but how you fight it out, what experience you gain out of it is more important. You can have so many stories to tell to your grandchildren when they grow up.. You should at least travel just to know how a car runs on gasoline, how a pull cart is fueled by the mechanical energy of a living being, how a train moves without tyres.. How will you measure the expanse of the sea.. How will you feel the snow on your hand..? You will never know the simple things of everyday life until and unless you travel.. And not always you will find a partner to travel.. At times you will find inner peace only by travelling alone.. It will help you to know yourself better, you will understand what your likes and dislikes are.. You will feel free without having to adjust to somebody else’s way of doing things.. So just get ready, pull up your socks, jump in and have a NICE trip ahead.. 🙂

Use these simple tips when you travel(alone or as a group):

* Use the public transport as much as possible- This is lighter on your pockets and there is a floating population which is much safer than hiring a private taxi.
* Interact with the locals- it helps you to build your social network, learn about the culture, history etc.
* Carry a pepper spray in your bag- it will come in handy at some point of time.
* Always carry a candy/chocolate in your bag. It will help you to regain your strength when your blood sugar level drops and you get semi-conscious. Low-sugar can happen to any normal person at any time.  
*  Learn 1 or 2 kicks and punches for self defense- it will come along a great way..!! 

And this last paragraph goes to all those IDIOTS who poke their stinky dirty leaky noses in my travel affairs.. Ask me of what is the pleasure of traveling ? I first traveled alone when I was  10 .. A distance of 240 kms by a KSRTC bus.. But of course, for several reasons, day travel it was.. My parents and friends are confident about me finding my way out of anywhere in this whole wide world.. What’s the problem with the rest of you to let me go..??  YOU are hesitant, YOU are scared, YOU get petrified, YOU are a loser, NOT ME..!! Let me go..!!

One last time.. Before I “SCRAP” it

<28-Aug-12>

My Dear ORKUT,

After living together for seven long years, the time has finally come for us to part ways forever and ever.. I’d like to bid goodbye to you for one last time…

Letting go off you isn’t an easy thing for I have a million reasons to hold on.. Thousand memories stringed.. 4000+ scraps in my scrapbook, 50+ fans, 200+ friends, 30+ communities, 100+ attachments and 10+ testimonials written by my buddies which will forever remain close to my heart.

Few things I leave behind with you by deleting this account are:

  • Thousands of rupees shelled out jointly by Radhi n me at the internet parlour
  • Hours that could well sum up to years spent at the cyber café in Vasanthnagar and Malleshwaram
  • Those 1000s of senseless, yet super fun scraps from Radhi n Nis in my scrapbook
  • Those crazy relationship status we used to change and make the whole world believe
  • Frequently changing contents on the profile updates
  • The race for having the most number of scraps
And there are so many other things I’d ever be grateful to you:
  • Some wonderful friends I met here
  • You gave me the basics and helped me lay a strong foundation in my people-networking
  • The communities I could join where I had some serious discussions on stuff I really wanted to know

And the list will keep growing as long as a comet’s tail………

Dear Orkut, I promise not to waste too much of my time with someone else who gave you a run for your money.. You were the best, you are and you shall remain to be.. For you are a pioneer.. But, every aging leaf withers away making way for a greener one.. And so you too.. You shall be deeply missed..

Adieu to you for one last time before I delete you.. oops… I’m scrapping you..

With Lots of Love,

Hitha

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A Bindaas Baba update- Sadhguru

< 02-July-2012>

On one of usual walks at Sankey Tank.. there was this guy at the gate giving away handouts.. the groundnut(kadale-kai) hanging down the handout caught my attention and I stretched my hand out to get one…

Sri Sri Sadhguru Baba (Sorry.. I haven’t heard of this name before.. my bad..!!) had his program on “Inner Engineering” sometime it read..

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“Spirituality is belief in an ultimate or an alleged immaterial reality; an inner path enabling a person to discover the essence of his/her being; or the “deepest values and meanings by which people live. Spiritual practices are intended to develop an individual’s inner life. Spiritual experiences include being connected to a larger reality, yielding a more comprehensive self; joining with other individuals or the human community; with nature or the cosmos; or with the divine realm. Spirituality is often experienced as a source of inspiration or orientation in life. It can encompass belief in immaterial realities or experiences of the immanent or transcendent nature of the world.”

Whoa….. that’s an extract from Wikipedia.. All this spirituality stuff is too much to take into my peanut sized brain.. But this is the only reason that has inspired me to post this 😛

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“If you do not get out of your shell, you’re just a nut”- This definitely makes sense…

#Update as on 15-may-2020

This saint is now one of the most prominent persons in India and the world: Sri Jaggi Vasudev or fondly called as ‘Sadhguru’, the founder of the ‘Isha foundation’.

Big milestones are achieved with small baby steps, indeed!

The Celestial Smiley

<02-Dec-2008>

Emoticons a.k.a. Smileys have become a part of our text communication- e-mails, SMSs etc. And to keep track with the changing trend, the nature sometimes has unique ways to catch up on things..

There can be many ways to make a smiley.. The nature chose the planets & the moon..On 02-Dec-2008, the Venus, The Jupiter and the moon came close to form a smile in the sky- The Celestial Smiley.. It was an amazing phenomenon to watch and indeed a very rare one..

I couldn’t get a better picture with my cam, however, this one is definitely a picture worth for keepsake 🙂

celestial smiley